At The Roots Natural and Organic Food Store, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines our practices regarding the collection, use, and protection of your data. By using our website and services, you consent to the practices described in this Privacy Policy.

1. Information We Collect: We may collect personal information that you provide to us voluntarily, such as your name, email address, contact information, and payment details during the checkout process. Additionally, we may collect non-personal information such as your browsing activity, device information, and location data.
   
2. How We Use Your Information: We use the information we collect to provide you with our products and services, process your orders, communicate with you about your orders and account, and improve your shopping experience. We may also use your information to send you marketing communications and promotions that may be of interest to you, unless you opt out of such communications.
   
3. Data Security: We take reasonable measures to protect the security and integrity of your data. We use secure server connections, encryption, and other industry-standard security practices to prevent unauthorized access, disclosure, or alteration of your information.
   
4. Sharing Your Information: We may share your information with third-party service providers who assist us in delivering our products and services, such as payment processors, shipping companies, and marketing platforms. We do not sell or rent your personal information to third parties for their marketing purposes.
   
5. Microsoft Clarity: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heat maps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
   
6. Your Choices: You can update or correct your personal information in your account settings. You can also opt out of receiving marketing communications from us by following the instructions in the communications. However, please note that certain transactional communications are necessary for order processing.
   
7. Links to Other Websites: Our website may contain links to third-party websites. Please note that we are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of those websites before providing any personal information.
   
8. Changes to Privacy Policy: We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of any significant changes by posting a prominent notice on our website or by sending you an email.

Cookie Policy

This Cookie Policy explains how The Roots Natural and Organic Food Store (“we,” “our,” or “us”) uses cookies and similar tracking technologies when you visit our website. By using our website, you consent to the use of cookies as described in this policy.

1. What Are Cookies?
   Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit a website. They are commonly used to make websites work more efficiently and provide a better browsing experience. Cookies enable websites to recognize your device and store certain information about your preferences and actions.
   
2. How We Use Cookies: We use cookies for various purposes, including:

• Providing essential features and functionality on our website.
• Analyzing website usage to improve our products and services.
• Personalizing your experience by remembering your preferences.
• Displaying targeted ads and promotions based on your interests.

3. Types of Cookies We Use:
   
   a. Essential Cookies: These cookies are necessary for the proper functioning of our website. They enable basic features such as navigating between pages and accessing secure areas of the site.
   b. Analytical/Performance Cookies: These cookies help us understand how visitors use our website by collecting information about page views, visit duration, and navigation paths. This information is used to improve the user experience and optimize our website.
   c. Functional Cookies: These cookies enable our website to remember choices you make, such as your username or language preferences. This allows us to provide a more personalized experience.
   d. Targeting/Advertising Cookies: These cookies are used to deliver targeted advertisements and promotions based on your browsing behavior and interests. They also help us measure the effectiveness of our advertising campaigns.

4. Third-Party Cookies: We may allow third-party service providers, such as analytics and advertising partners, to set cookies on our website. These cookies may collect information about your online activities over time and across different websites. We encourage you to review the privacy policies and cookie policies of these third parties for more information on their practices.
   
5. Cookie Management: You can control and manage cookies by adjusting your browser settings. Most web browsers allow you to block or delete cookies from your device. However, please note that blocking or deleting cookies may impact the functionality and user experience of our website.
   
6. Updates to Cookie Policy: We may update this Cookie Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of any significant changes by posting a prominent notice on our website or by sending you an email.